Playbooks

We've aggregated world-class industry research and functional best practices so that you stay focused on building a big business.

We focus on providing high-quality industry research and functional insight to our founders.

Industry Playbook Series: At Moralis, we have a birds eye view on changing industry dynamics, emerging technologies, and evolving behavior patterns. Our industry playbooks put these insights on paper so that our founders are seeing what we're seeing, as we see it.

Functional Playbook Series: Founders have a lot of responsibilities and limited time. With the functional playbook series, we've done the research on hiring, firing, product development, marketing, fundraising, and more so that founders can access the functional knowledge they need, when they need it.

Insurance technology teardown
Industry playbook series

The insurance industry is undergoing a secular transformation, driving new opportunities across the value chain (proposition, distribution, and operations). In this teardown, we walk through each of these changes and the impacts it will have on both incumbents and startups.

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applications of natural language processing
Industry playbook series

Applications of natural language processing are proliferating. This has the potential to fundamentally change how work is done in numerous industries and fully automate work that has historically been limited to humans. In this playbook, we break down NLP technologies and discuss exciting areas for opportunity.

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Opportunities in fertility and femtech
Industry playbook series

Childbirth is a beautiful event. Unfortunately, the pregnancy journey can be long, painful, and expensive. Fortunately, there is a wave of new capital flowing into this space, addressing pain points like fertility, community, and lactation. This playbook explains where we see opportunity.

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b2b marketplace roadmap
Industry playbook series

As millennials rise through the procurement ranks, they expect business purchasing to be as simple as consumer shopping. This has opened up enormous opportunity to build B2B marketplaces that bring efficiency to historically fragmented and opaque industries. This playbook highlights the markets that we believe are most prone to disruption.

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Mental health technolgoy
Industry playbook series

The need for mental health has skyrocketed in the last few years. To fill that need, a number of startups have popped up to provide telehealth platforms, managed marketplaces, digital therapeutics and more. However, there is a long way to go to address the ever-expanding demographics in need of these services.

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Private markets technology
Industry playbook series

Private markets investing has exploded over the past few years, driven by strong performance, new investment strategies, and diversification efforts highlighted by institutional investors. However, private markets technology offerings lag behind their public market peers. This is where we think the big opportunities are in the space.

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How to scale a Customer Success Team
Functional playbook series

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10 tips on creating an Impactful Board Deck
Functional playbook series

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The Keys to A Great Performance Review Process
Functional playbook series

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How to launch a performance marketing Campaign
Functional playbook series

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